Pizza Hut has unveiled a fresh look for their stores as well as new concepts in an effort to reach out to a younger generation of consumers in China.
The restaurant chain announced the changes in a statement on October 14, joining other American food companies that are using innovation to keep up with fashionable millennial diners on the mainland.
According to Pizza Hut, the new design is meant to feel like a chef’s home, with an open kitchen, a sleek dining room, bar, indoor garden, and soft lighting. Customers can now order through their mobile phones by scanning a QR code on their table with WeChat or AliPay.
Pizza Hut also teamed up with American fashion designer Anna Sui to revamp their staff uniforms. The clothes are now dark suits with purple accents, and female workers wear a purple scarf with a star and heart pattern. Men don a similarly printed tie.
Additionally, Pizza Hut launched two new concepts in Nanjing last month. The first is their Pioneer store, which is meant to be a testbed for new dishes before they’re rolled out nationwide. The other is a smaller format branch that caters to the growing demand for home delivery.
All of Pizza Hut’s staff will wear the new uniforms and upcoming stores will feature the new design. Some existing outlets will be renovated similarly. The company also intends to open more Pioneer stores and smaller format branches in other cities. The chain currently has over 2,200 stores in mainland China.
Pizza Hut follows in the wake of other American restaurant chains that are exploring different ways to click with local customers. McDonald’s plans to have innovation hubs in Shanghai and Hong Kong that feature different menus, while Starbucks has teamed up with internet behemoth Alibaba to bring their experience online.