China’s coffee scene continues brewing with the entrance of Ethiopian cafe chain Garden of Coffee, who plans to establish over 100 outlets on the mainland.
The African cafe and roastery will open their first branch in Shanghai soon, joining other local and foreign chains battling for a slice of China’s growing thirst for coffee.
Founded by Bethlehem Tilahun Alemu in 2016, Garden of Coffee is known for their hand-roasted Ethiopian coffee beans. The country is widely acknowledged as the birthplace of coffee and is one of the world’s largest coffee producer and the top grower of the beans.
Besides a physical location, Garden of Coffee is selling their range of five coffee beans on WeChat together with accessories. A Taobao store is also in the works.
Their bigger plan, however, is to have over 100 stores in China by 2022. Garden of Coffee is also launching a subscription service for customers to receive coffee beans in one-, two-, or four-week intervals.
Garden of Coffee isn’t the only cafe chain eyeing a slice of the mainland. Kenyan-based chain Java House signed an agreement in August with a Shanghai logistics firm to export their beans to China, while Seattle coffee behemoth Starbucks wants to double their 3,400 over stores by 2022. Most ambitious is homegrown brand Luckin Coffee, who plans to have more outlets in China than Starbucks.
[Photos via Facebook]