h, November 11. Famed for being the end of World War 1, Angolan Independence Day, and Leonardo DiCaprio’s birthday (remember him?). But here in China, nothing else matters except for Singles’ Day. Also known as Guanggun Jie (光棍节), or Shuang Shiyi (双十一, a.k.a. Double 11), it’s day where people celebrate their single status – reflected in the single digits in the dates – by shopping due to the many deep discounts that many retailers offer. To cheers that, here are five online alcohol retailers holding promotions on wines, beers, and spirits.
Online alcohol retailer BottlesXO is offering up to 50 percent off their range of wines, beers, and spirits. Bottles from a red Bordeaux Grand Cru to the locally-distilled Peddler’s Gin are on sale, as well as craft beers from Chicago craft brewer Moody Tongue. The deals have a countdown timer, however, so move fast to secure what you want. The promotion is only available via their app but open to everyone in mainland China.
Pop the cork on being unattached with First Cellars’ deal on Veuve Clicquot. The online wine and spirits retailer is slashing its price of the benchmark champagne by half; regular price ¥590, now at ¥295. Founded in 1772, Veuve Clicquot is known for their pinot noir-based bubbly, and the the predominant variety provides structure to the wine, while a touch of pinot meunier gives it roundness and chardonnay adds fineness and elegance. The deal is only valid for 24 hours on Sunday and is limited to six bottles per customer.
Ask Jerry is a platform that combines drinking advice with online alcohol sales, and they’re offering buy-one-get-one-free on five wines for Singles Day. There are bottles such as a rich, full-bodied tempranillo from Calatayud Spain (¥128), or a lively chardonnay (¥98) from Chile’s Central Valley. Other offers include a Moscow Mule cocktail set, beers such as Goose Island, Beijing’s Jing A, and Asahi, and spirits like Havana Club and Absolut. The sale is on until Sunday evening. Check out their WeChat (AskJerry) for more details.
Shanghai9 is an online bottle shop with a strong spirits line up, and they’re offering 11 percent off everything in their store for Singles Day. Use the promo code BCB-11-11 to score yourself some gems like Fords London Dry Gin, created by drinks aficionado Simon Ford with an eighth-generation master distiller, bartender-favorite Plantation Pineapple Stiggin’s Fancy rum, and St. George Bruto Americano, a craft orange bitter liqueur. Available through their WeChat store (Shanghai9Official).
Spirits Box sells craft Australian spirits and they’re offering a sale on their best selling products. Their West Winds gins feature ingredients from Down Under such as cinnamon myrtle and bush tomato, while The Grove is a distillery in Western Australia that makes award-winning Caribbean-style rums. To purchase, contact either Hannah (hannahkeirl) or Laura (laurathomason) on WeChat. Free delivery across mainland China.