With real estate sales flagging in the city, one property developer in the Guangxi capital of Nanning tried employing a group of topless women to help sell its apartments. Turns out, not so great idea.
Over the weekend, photos and videos made the rounds on Chinese social media showing four shirtless women seated at the counter of the real estate agency’s sales office. Their breasts are covered with painted butterfly designs while their backs show floor plans for units available in the new South Station City residential community.
According to the developer, the marketing tactic had proven quite effective. “The whole of Nanning knows about it!” one worker told The Paper.
However, unfortunately for the developer, the “whole of Nanning” also included the police and regulatory authorities. On Monday, netizens reported arriving at the real estate office only to find the doors sealed shut.
Guess it’s back to promoting hot pot restaurants and vacuum cleaners for these topless models.
