Canadian coffee shop chain Tim Hortons is planning to open over 1,500 restaurants in China in the next ten years.
In a statement released yesterday, the company said the expansion is in line with its priority to strengthen the popularity of the brand worldwide.
“China’s population and vibrant economy represent an excellent growth opportunity for Tim Hortons in the coming years,” said president Alex Macedo. “We have already seen Canada’s Chinese community embrace Tim Hortons and we now have the opportunity to bring the best of our Canadian brand to China with established partners who have expertise in the industry and the country.”
Tim Hortons has entered into a franchise agreement with with local company Cartesian Capital Group to develop and open the restaurants here. In 2012, Cartesian worked with Restaurant Brands, Tim Hortons’ parent company, to open more than 900 Burger King locations in the mainland.
In China, Tim Hortons’ closest competitors would be the coffee giant Starbucks, which had 3,300 stores across the country as of May this year and plans to have 5,000 outlets by 2021. There’s also British chain Costa Coffee, which had 449 branches here and is set to have 1,200 stores by 2022.
Tim Hortons is named after its creator, former professional ice hockey player Tim Horton, and the brand first opened its counter in in 1964 in Hamilton, Ontario. Their menu includes coffee, teas, and fruit smoothies, along with baked goods, sandwiches, wraps, and soups. Tim Hortons currently has more than 4,700 stores worldwide.