The Italian fashion house has had its products removed from all of China’s major e-commerce platforms, including TMall, JD.com, and Suning, as well as many smaller online outlets.
This follows the trouble started this week by the company’s “DG Loves China” marketing campaign, which included videos of an Asian woman attempting to eat a pizza, cannoli, and spaghetti with chopsticks. In responding to criticism from Chinese netizens that the ads were racist, co-founder Stefano Gabbana escalated the problem into crisis, allegedly writing things like “the country of [shit] is China” and “China Ignorant Dirty Smelling Mafia” on Instagram.
While Gabbana claimed that he had been hacked and had not written these comments, no one in China believed him. Soon, Chinese celebs were pulling out en-masse from attending the brand’s big-budget fashion show which had been scheduled for that night in Shanghai. At the last minute, Dolce & Gabbana was forced to cancel its “The Great Show,” which planned to be the biggest event in the company’s 33-year history.
In the aftermath of all of this, Gabbana and his co-founder Domenico Dolce released a statement expressing their regret at the cancellation of the show, but falling short of actually apologizing for the whole fiasco.
— Dolce & Gabbana (@dolcegabbana) November 21, 2018
Meanwhile, boycott campaigns against the brand have kicked off across China with people posting and holding up “Not Me” signs outside of Dolce & Gabbana locations, sarcastically mirroring Stefano Gabbana’s Instagram post in which he claimed to have been hacked.