n Friday, a fisherman in Jilin province caught a 45-pound fish and managed to sell it for a nearly 1 million yuan.
It wasn’t that the fish itself was rare or particularly prized. It was simply the first one to be caught during a culturally-important annual ice-fishing festival on Chagan Lake. In Mongolian, the lake’s name means “white and holy.” It’s recognized as a national cultural heritage site for preserving ancient ice fishing techniques practiced by the Mongol people.
While the festival is held ostensibly to honor these ancient traditions, it has been colliding more and more with the modern world in recent years, resulting in Fujian snack company Xiamen Panpan Foods offering an auspicious 999,999 yuan ($146,000) for this year’s first catch.
It’s not actually clear what the company plans to do with its 1 million yuan fish.
[Images via ChinaNews]