hina’s favorite brand of coconut milk has shocked customers yet again with its shamelessness in advertising, implying once more that drinking its beverage will help to increase a woman’s bust size.
New packaging on cans of Coconut Palm shows a bosomy woman alongside the words “I drank from small to big.” Other adverts show more busty ladies and the same slogan along with the promise that “drinking more coconut milk every day will make your breasts fuller.”
This is far from the first time that the Hainan-based beverage brand has tried out this sales tactic. Over the years, the company has frequently filled its promotional posters with cleavage and claims that its product works as a kind of natural breast enlarger.
Back in 2017, Coconut Palm raised eyebrows with a commercial starring a bevy of beautiful ladies frolicking on the beach in low-cut tops as the drink’s various “health benefits” are listed.
“A can a day and you’ll be white, tender, and busty,” the ad promises.
In response to outrage over the brand’s latest promotional efforts, one staff member told reporters that the slogan “I drank from small to big” means only that the women started drinking Coconut Palm when they were very young. The company introduced the drink back in 1988.
Meanwhile, Coconut Palm itself has responded that past data has shown that its beverage can increase bust size so it uses this as a selling point, though the company admits that “opinions differ” as to the effect so it’s up to local authorities to make a decision.
On Wednesday, the industrial and commercial bureau of Longhua district in the city of Haikou announced that it has opened up an investigation into Coconut Palm over suspected false advertising.
When this issue came up back in 2017, the Beijing News interviewed nutritionists who balked at the company’s claimed “breast benefits.” In response, a Coconut Palm employee told the outlet that they were basing their bust-enhancing claims on a 1997 report in a Hong Kong newspaper which said that drinking coconut milk could help to enlarge a woman’s breasts.
In the two decades since then, the company has apparently yet to undertake any tests to actually confirm this report, though, this hasn’t stopped them from building an advertising campaign around the claim.