outrageous advertisements featuring bosomy women and bogus “health benefits,” China’s favorite brand of coconut milk has attempted to put a new spin on its shameless slogan.fter igniting public anger with its
That slogan, “I drank from small to big,” has been featured prominently on new packaging and adverts for Coconut Palm products alongside the images of busty female models. While the meaning of this sentence may seem blatantly obvious, particularly considering the company’s history of promoting its beverage as a natural breast enhancer, the brand is now trying to claim that the slogan has been misconstrued.
Earlier this week, a customer service representative told reporters that the phrase only means that the women had started drinking Coconut Milk when they were very young. The company introduced the drink back in 1988 and many people in China have grown up drinking the delicious beverage.
To apparently reinforce this interpretation, the company has introduced a new squeaky clean ad featuring girls and women of all ages. First, a large-chested foreign woman who introduces the drink via dubbing:
Then, a young girl who says: “At primary school, mom told me to drink it.”
Next comes an older girl who continues: “At middle school, I drank it myself.”
And a young woman who says: “At university, I drank it every day.”
The ad then ends with all women declaring together: “White and tender, I drank from small to big!”
The “white and tender” part is supposedly in reference to the coconut ingredients of the drink, not breasts. Previously, the company used the slogan: “white, tender, and plump,” but has apparently decided now to drop that last word.
Thanks to all of the hoopla surrounding Coconut Palm this week, the company has now found itself under investigation for suspected false advertising by the industrial and commercial bureau of Longhua district in the city of Haikou.
It’s not clear why the brand hasn’t been investigated previously as Coconut Palm has implied for years that its drink will help grow women’s breasts. Back in 2017, the company raised eyebrows with quite a different kind of commercial featuring a bevy of beautiful ladies frolicking on the beach in low-cut tops.
At that time, the Beijing News interviewed nutritionists who balked at the company’s claimed “breast benefits.” In response, a Coconut Palm employee told the outlet that they were basing their bust-enhancing claims on a 1997 report in a Hong Kong newspaper which said that drinking coconut milk could help to enlarge a woman’s breasts.
In the two decades since then, the company has apparently yet to undertake any tests to actually confirm this report, though, this hasn’t stopped them from building advertising campaigns around the claim.