It appears that a Chinese coconut milk maker will have to develop new marketing strategies after being ordered to stop airing its controversial commercials which insinuate that its beverage will give women bigger breasts.
The Hainan-based Coconut Palm company is China’s leading purveyor of coconut milk, known across the country for its delicious product and shameless advertising. In the past, commercials from the brand have featured ladies frolicking on the beach in low-cut tops alongside the message: “A can a day and you’ll be white, tender, and busty.”
Last month, the company got into trouble over a new slogan: “I drank from small to big,” again featuring busty female models.
Despite the obvious implication, they later tried to spin this marketing stunt, claiming that the phrase referred to how the women had started drinking Coconut Palm when they were very young. To reinforce this interpretation, a new more wholesome commercial was even released not focusing on breasts for a change.
However, it doesn’t appear that Chinese regulators are buying that excuse. On Monday, the National Television and Radio Administration announced that it had ordered Coconut Palm to cease broadcasting its controversial commercials on television, calling the ads “sensational,” “vulgar,” and misleading for the public and adolescents in particular.
The move comes as part of a crackdown on false or lewd advertising. A pair of “health” companies selling libido-boosting drugs have also had their ads banned from Chinese TV.