Chinese toymaker has been forced to shut down production of its block sets after being revealed as a Lego copycat.
Though, perhaps “revealed” isn’t quite the right word. Make a quick visit to lepinland.com and it isn’t difficult to notice the similarities between the Chinese company’s branding/products and those of the world-renowned Danish toy giant.
Shanghai police first picked up on these similarities back in October of last year, leading to a recent raid on Lepin’s warehouses and factory in Shenzhen which resulted in a whopping 630,000 finished products being seized worth an estimated 200 million yuan ($29.7 million). The products were described by police as being copied from Lego blueprints.
Four people were also arrested. Here are a few pics from the raid including themed packaging labeled “The Lepin Bricks 2” which was released to coincide with The Lego Movie 2.
On their website, Lepin offered a number of different block sets which were advertised as being “Lego compatible.” The sets are also considerably cheaper than genuine Legos. For instance, the Millennium Falcon set is priced at $313, compared to more than $800 on Lego’s official website.
The vast majority of Lepin’s products are now listed as being “out of stock.” On its website, the company has issued a statement saying that it will “temporary” stop production on all LEPIN Blocks Set from May 1st at the request of the Chinese government and Shanghai police.