BYD: the Chinese brand arrives in Germany

With BYD, a Chinese manufacturer begins to sell its cars in this country. The brand is no longer the only one.

BYD is still unknown to us, but the company should not be underestimated: 640,000 e-mobiles and plug-in hybrids sold in the first half of 2022 make the Chinese brand the world’s leading manufacturer of electric cars, ahead of Tesla. And this year BYD will debut in Germany.

An electric SUV to start

From October, the middle-class SUV Tang in an electric version should hit the market. The flagship of the Han brand could follow later, a business sedan with an electric range of up to 600 kilometers. The first vehicles should go to customers before the end of the year.

The sales partner in Europe is Hedin Mobility. Along with Germany, BYD cars must also come to Sweden. Among other things, flagship stores are planned in major cities of both countries, and the first “BYD Pioneering Store” is to be built in Stockholm.

growth in Europe

BYD is no longer the only Chinese manufacturer wanting to enter the market. Where previous attempts failed due to poor quality and devastating crash test results, companies have now accumulated enough knowledge to prove themselves against VW, BMW or Audi.

The Chinese involved in well-known brands

The Swedish brand Volvo has been part of the Geely Group since 2010. This has resulted, among other things, in the electric brand Polestar. Geely is also represented in Europe with its Lynk & Co brand and relies on direct sales without car dealerships. State-owned BAIC holds a 20% stake in Daimler. Additionally, the new Smart-SUV #1 is developed in cooperation with Geely in China. Mini is cooperating with Great Wall Motors on the next generation of its classic: the combustion variant is to be built in Oxford, UK, and the electric version in China. The traditional British brand MG has been owned by it since 2005. SAIC, seventh global automaker, has been offering the MG5 electric station wagon since 2021. The MG4 crossover is expected to follow at the end of the year.

New brands conquer Europe and the world

There are also many new brands that are already available here: The Aiways brand sells the U5 from just under 36,000 euros. With a length of 4.68 meters, it is on a par with the VW ID 4. Its battery has a capacity of 63 kWh and the range is 410 kilometres.

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